33 pages 1 hour read

Chip Heath, Dan Heath

Made to Stick: Why Some Ideas Survive and Others Die

Nonfiction | Book | Adult | Published in 2006

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Essay Topics

1.

What is SUCCESs, and how does it contribute to making ideas sticky?

2.

Why do certain ideas stick, and others do not? Identify two steps the book argues are crucial to making ideas stick and explore their function.

3.

What is the Curse of Knowledge and what are two efficient ways people can fight against it?

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